There are so many great alternatives to Tiffany and Co. if you don’t feel like spending $3,000+ for a basic 18k gold bracelet. You can get a real 24k gold bracelet for less than that with Kuvera, the #1 Tiffany and Co. alternative.
We’ve put together this list of Tiffany alternatives to help you shop with confidence for whatever type of jewelry you’re looking for. There’s something for everyone - from more affordable and radically transparent brands to other luxury fashion jewelers, such as Cartier, Bulgari, and more. Find your new favorite jewelry brand below!
Why Tiffany and Co. Jewelry is So Popular
Since 1837 Tiffany and Co. has been training people to associate the brand name with luxury, romance, and taste. You see that little blue box, and you know you’re getting a stunning work of art that will turn heads and score compliments.
Whether you’re shopping for yourself or looking to spoil that special someone for an anniversary, birthday, Christmas, or just because, this is one of the brands you can’t go wrong with - if you can afford it, of course. Tiffany bracelets, necklaces, and rings aren’t cheap!
What Are You Really Paying For in a Tiffany Bracelet, Though?
Here’s the tradeoff most buyers don’t think through. A large portion of a Tiffany bracelet’s price has very little to do with the metal itself. You’re paying for branding, retail overhead, flagship stores, marketing, and that iconic box.
But underneath all the hype, you’re still just getting sterling silver or 18k gold (most of the time). That means the actual material itself is only a small slice of the total cost. Does it really make sense to pay $4,000 for a micro link bracelet in 18k yellow gold? You’re not even sure how much actual gold you’re getting, either.
For some people, the answer is yes - that’s how strong the Tiffany brand name is. What if we told you that you could spend as little as $600 for a pure 24k gold bracelet, though, and know exactly how much gold you’re getting?
That’s the appeal of alternatives to Tiffany and Co. - transparency and value for the money.
Top 10 Alternatives to Tiffany and Co.
We were really intentional in creating this Tiffany and Co. alternative guide. Some feel like close alternatives to Tiffany and Co., while others redefine what fine jewelry can be. One of these isn’t necessarily the “best” across the board - it just comes down to what you want in a jewelry shopping experience!
Kuvera
Kuvera is second to none when it comes to jewelry transparency and value for the money. Every piece is crafted around pure 24k gold and you can see exactly how much of it you’re getting.
The gram weight, the gold’s market value, and the maker fee are all listed clearly. No guessing or inflated pricing hidden behind branding. This makes it easier to buy 24k gold jewelry, knowing you can ultimately resell the piece one day and recoup your investment.
Where Tiffany leans heavily on sterling silver and 18k gold, Kuvera works in solid 24k. That’s the highest quality jewelry is made in. It translates to deeper color, more weight, and real resale value tied directly to gold prices.
You’ll gain access to an endless array of styles, from beautiful 24k gold bangle bracelets to simple cuffs, chain link bracelets, and more. There are also rings, chains, pendants, and even 24k gold charms. No matter your preferences, something will catch your eye at Kuvera.
Kuvera is the better choice for buyers who still want something beautiful and gift-worthy, but also want their money working harder. You’re getting 24k gold jewelry you can wear every day, and you know it holds real worth long after the day you buy it.
Cartier
One of the first names that pops up when you’re looking for alternatives to Tiffany and Co. jewelry is Cartier - another luxury fashion brand. The appeal is status, heritage, and precision. More or less the exact same reason you’d be drawn towards Tiffany jewelry.
Cartier is perched atop the industry, known specifically for its Love Bracelet and Juste un Clou. These are available in sterling silver or 18k gold and can be engraved with the Cartier emblem or diamonds, depending on your tastes and budget.
But at the end of the day, you’re likely going to encounter a lot of the same issues people have with Tiffany bracelets. Cartier can be just as expensive and obscure in what you’re really paying for. That’s why Kuvera is also a smarter Cartier bracelet alternative.
Pandora
Pandora is best known for its lineup of charm bracelets and other accessible jewelry pieces. They’re personal and giftable, and often become a prized possession - something you collect over time. You can mark symbolic moments and memories with unique charms.
Most Pandora jewelry is sterling silver or gold-plated, with some solid gold options at higher price points. It’s a great choice for style and sentiment without a scary price tag. A basic gold bracelet costs just $1,200!
The problem is, you’re getting a piece of jewelry finished in 14k gold. So really, this is another case of paying a hefty price relative to what you’re actually getting in terms of value. Still, not a bad Tiffany and Co. alternative if you care more about fashion/memory than meaningful worth.
Kendra Scott
You can’t go wrong with Kendra Scott for jewelry that balances bold color, approachable pricing, and designs that feel current without being intimidating. There are so many stunning stones, color palettes, and seasonal collections to choose from. It’s easy to find exactly what you want.
That is, if what you want is simple, fashion-focused jewelry. This might not be the right Tiffany alternative if you want substantial gold worth in your bracelets or necklaces. Most pieces are gold-plated. But that’s what you should expect at under $100!
Now, Kendra Scott does have more upscale pieces - like white diamond tennis bracelets, but even these are in 14k gold. These can cost thousands of dollars, so you might find yourself better off just sticking with Tiffany.
David Yurman
David Yurman has earned a reputation for its cable motif and heavier, sculptural designs that make a serious statement on the wrist. Most pieces blend sterling silver with 18k gold accents and gemstones to stand out without actually costing a fortune.
That’s not to say David Yurman jewelry is cheap, though. Quite the opposite. A stoneless yellow gold cable bangle can cost anywhere from $5-10k. That’s the price for 18k yellow gold, mind you - not 24k gold. The craftsmanship is super high, though, which we can appreciate. The brand is also more transparent about its jewelry than most other alternatives to Tiffany and Co.
The brand sits somewhere between fashion and fine jewelry. Pieces tend to have a more rugged, architectural look than you’d ever find with Tiffany, which leans a little daintier and more sophisticated.
Van Kleef & Arpels
This is a brand synonymous with ultra-refined luxury and meticulous craftsmanship. Van Kleef & Arpels brings together artistry, rarity, and high-end presentation across its catalog.
Take the Alhambra collection, for example. These are elegant, delicate, and instantly recognizable styles that have been sought after for more than 50 years. Most bracelets and necklaces pair 18k gold with gemstones and mother-of-pearl.
How does Van Kleef & Arpels compare to Tiffany on the pricing front, though? Just as impressive, if not more. The Vintage Alhambra Pendant costs $3,350.
Aside from the Alhambra, you’ll see countless other collections, from simple chain bracelets to statement cuffs, watches, and more. This is a Tiffany and Co. alternative worth a closer look if you appreciate fine art in your jewelry.
Mene
Of all the alternatives to Tiffany and Co., this is one of the few that openly treats jewelry as gold first and design second. Every piece is made from pure 24k gold or platinum, priced by weight, and broken down so you can see exactly what you’re paying for.
That alone puts Mene closer to an investment mindset than any other Tiffany alternative we’ve discussed, besides Kuvera of course.
The look, though, is intentionally understated. Thin bangles, simple chains, that type of vibe. Some people love that restraint. Others find it a little plain - dare we say, boring? It’s still worth a closer look at Mene if your top priority is metal purity and value for the money.
Mejuri
Mejuri built its following by making fine jewelry feel casual and approachable - especially for everyday wear. Expect light, minimal designs that are easy to style in daily routines. These aren’t just pieces you pull out for special occasions.
Most pieces are 14k gold or vermeil, so you don’t have to worry about breaking the bank. There are bracelets starting as low as a few hundred dollars. You get what you pay for, of course, as this is just a thin plating over a base metal. But that might not be a dealbreaker if you’re just after a basic piece that can take a beating, without you worrying about the damage.
The tradeoff is long-term value. These pieces look great and they’re comfortable, but you’re not going to end up owning a meaningful amount of gold with Mejuri.
Swarovski
Another great Tiffany and Co. alternative from the fashion industry. Swarovski is known for precision-cut crystal, high sparkle, and eye-catching designs that pop in pictures and in person. They’re statement pieces, much like Tiffany jewelry!
You’re not buying precious metals here, though. Most pieces are plated base metal built around crystal stones. That’s the point. Swarovski brings you shine and trend-forward style at a lower price than Tiffany and many of the other alternatives we’ve talked about today.
You’re not getting anything that holds meaningful resale value, but that’s not necessarily a dealbreaker. Swarovski can make sense if you’re shopping for a gift for someone who may not care about fine jewelry - they just want something simple they can accessorize with.
Bulgari
This brand brings a very different energy than Tiffany, with bold, architectural, and unmistakably Italian designs. Most Bulgari jewelry consists of thick gold, strong shapes, and colored gemstones. In other words, this Tiffany and Co. alternative can help you stand out.
Pieces feel intentional and heavy, especially in the Serpenti and B.zero1 collections. This is one of the top alternatives to Tiffany and Co. when you want serious presence and don’t mind paying for it.
Speaking of which, you should be prepared to pay a premium - mostly for the name, not necessarily the gold weight. Bulgari bracelets, for example, range from $3,000 to well over $20,000. These are made from 18k yellow gold, though.
Wrapping Up Our Tiffany and Co. Alternative Guide
We talked a lot about 14k vs 18k vs 24k gold in this Tiffany alternative guide, because it matters. It’s the difference between fashion jewelry and a real store of wealth.
When you want something flashy and affordable (or maybe not affordable, but from your favorite brand like Tiffany or Cartier), 14k and 18k gold are fine. But 24k gold jewelry is what you choose when you want a work of art that actually holds meaningful value long after you’ve bought it.
There’s a Tiffany and Co. alternative that fits your vibe either way. But as we wrap up our guide on the top alternatives to Tiffany and Co., we want to reiterate that you won’t find better price transparency and craftsmanship than Kuvera. Don’t overlap for a luxury brand name. Take a look at the Kuvera collection and see what catches your eye.
Tiffany and Co. Alternative: What Are the Top Alternatives to Tiffany and Co.?
There are so many great alternatives to Tiffany and Co. if you don’t feel like spending $3,000+ for a basic 18k gold bracelet. You can get a real 24k gold bracelet for less than that with Kuvera, the #1 Tiffany and Co. alternative.
We’ve put together this list of Tiffany alternatives to help you shop with confidence for whatever type of jewelry you’re looking for. There’s something for everyone - from more affordable and radically transparent brands to other luxury fashion jewelers, such as Cartier, Bulgari, and more. Find your new favorite jewelry brand below!
Why Tiffany and Co. Jewelry is So Popular
Since 1837 Tiffany and Co. has been training people to associate the brand name with luxury, romance, and taste. You see that little blue box, and you know you’re getting a stunning work of art that will turn heads and score compliments.
Whether you’re shopping for yourself or looking to spoil that special someone for an anniversary, birthday, Christmas, or just because, this is one of the brands you can’t go wrong with - if you can afford it, of course. Tiffany bracelets, necklaces, and rings aren’t cheap!
What Are You Really Paying For in a Tiffany Bracelet, Though?
Here’s the tradeoff most buyers don’t think through. A large portion of a Tiffany bracelet’s price has very little to do with the metal itself. You’re paying for branding, retail overhead, flagship stores, marketing, and that iconic box.
But underneath all the hype, you’re still just getting sterling silver or 18k gold (most of the time). That means the actual material itself is only a small slice of the total cost. Does it really make sense to pay $4,000 for a micro link bracelet in 18k yellow gold? You’re not even sure how much actual gold you’re getting, either.
For some people, the answer is yes - that’s how strong the Tiffany brand name is. What if we told you that you could spend as little as $600 for a pure 24k gold bracelet, though, and know exactly how much gold you’re getting?
That’s the appeal of alternatives to Tiffany and Co. - transparency and value for the money.
Top 10 Alternatives to Tiffany and Co.
We were really intentional in creating this Tiffany and Co. alternative guide. Some feel like close alternatives to Tiffany and Co., while others redefine what fine jewelry can be. One of these isn’t necessarily the “best” across the board - it just comes down to what you want in a jewelry shopping experience!
Kuvera
Kuvera is second to none when it comes to jewelry transparency and value for the money. Every piece is crafted around pure 24k gold and you can see exactly how much of it you’re getting.
The gram weight, the gold’s market value, and the maker fee are all listed clearly. No guessing or inflated pricing hidden behind branding. This makes it easier to buy 24k gold jewelry, knowing you can ultimately resell the piece one day and recoup your investment.
Where Tiffany leans heavily on sterling silver and 18k gold, Kuvera works in solid 24k. That’s the highest quality jewelry is made in. It translates to deeper color, more weight, and real resale value tied directly to gold prices.
You’ll gain access to an endless array of styles, from beautiful 24k gold bangle bracelets to simple cuffs, chain link bracelets, and more. There are also rings, chains, pendants, and even 24k gold charms. No matter your preferences, something will catch your eye at Kuvera.
Kuvera is the better choice for buyers who still want something beautiful and gift-worthy, but also want their money working harder. You’re getting 24k gold jewelry you can wear every day, and you know it holds real worth long after the day you buy it.
Cartier
One of the first names that pops up when you’re looking for alternatives to Tiffany and Co. jewelry is Cartier - another luxury fashion brand. The appeal is status, heritage, and precision. More or less the exact same reason you’d be drawn towards Tiffany jewelry.
Cartier is perched atop the industry, known specifically for its Love Bracelet and Juste un Clou. These are available in sterling silver or 18k gold and can be engraved with the Cartier emblem or diamonds, depending on your tastes and budget.
But at the end of the day, you’re likely going to encounter a lot of the same issues people have with Tiffany bracelets. Cartier can be just as expensive and obscure in what you’re really paying for. That’s why Kuvera is also a smarter Cartier bracelet alternative.
Pandora
Pandora is best known for its lineup of charm bracelets and other accessible jewelry pieces. They’re personal and giftable, and often become a prized possession - something you collect over time. You can mark symbolic moments and memories with unique charms.
Most Pandora jewelry is sterling silver or gold-plated, with some solid gold options at higher price points. It’s a great choice for style and sentiment without a scary price tag. A basic gold bracelet costs just $1,200!
The problem is, you’re getting a piece of jewelry finished in 14k gold. So really, this is another case of paying a hefty price relative to what you’re actually getting in terms of value. Still, not a bad Tiffany and Co. alternative if you care more about fashion/memory than meaningful worth.
Kendra Scott
You can’t go wrong with Kendra Scott for jewelry that balances bold color, approachable pricing, and designs that feel current without being intimidating. There are so many stunning stones, color palettes, and seasonal collections to choose from. It’s easy to find exactly what you want.
That is, if what you want is simple, fashion-focused jewelry. This might not be the right Tiffany alternative if you want substantial gold worth in your bracelets or necklaces. Most pieces are gold-plated. But that’s what you should expect at under $100!
Now, Kendra Scott does have more upscale pieces - like white diamond tennis bracelets, but even these are in 14k gold. These can cost thousands of dollars, so you might find yourself better off just sticking with Tiffany.
David Yurman
David Yurman has earned a reputation for its cable motif and heavier, sculptural designs that make a serious statement on the wrist. Most pieces blend sterling silver with 18k gold accents and gemstones to stand out without actually costing a fortune.
That’s not to say David Yurman jewelry is cheap, though. Quite the opposite. A stoneless yellow gold cable bangle can cost anywhere from $5-10k. That’s the price for 18k yellow gold, mind you - not 24k gold. The craftsmanship is super high, though, which we can appreciate. The brand is also more transparent about its jewelry than most other alternatives to Tiffany and Co.
The brand sits somewhere between fashion and fine jewelry. Pieces tend to have a more rugged, architectural look than you’d ever find with Tiffany, which leans a little daintier and more sophisticated.
Van Kleef & Arpels
This is a brand synonymous with ultra-refined luxury and meticulous craftsmanship. Van Kleef & Arpels brings together artistry, rarity, and high-end presentation across its catalog.
Take the Alhambra collection, for example. These are elegant, delicate, and instantly recognizable styles that have been sought after for more than 50 years. Most bracelets and necklaces pair 18k gold with gemstones and mother-of-pearl.
How does Van Kleef & Arpels compare to Tiffany on the pricing front, though? Just as impressive, if not more. The Vintage Alhambra Pendant costs $3,350.
Aside from the Alhambra, you’ll see countless other collections, from simple chain bracelets to statement cuffs, watches, and more. This is a Tiffany and Co. alternative worth a closer look if you appreciate fine art in your jewelry.
Mene
Of all the alternatives to Tiffany and Co., this is one of the few that openly treats jewelry as gold first and design second. Every piece is made from pure 24k gold or platinum, priced by weight, and broken down so you can see exactly what you’re paying for.
That alone puts Mene closer to an investment mindset than any other Tiffany alternative we’ve discussed, besides Kuvera of course.
The look, though, is intentionally understated. Thin bangles, simple chains, that type of vibe. Some people love that restraint. Others find it a little plain - dare we say, boring? It’s still worth a closer look at Mene if your top priority is metal purity and value for the money.
Mejuri
Mejuri built its following by making fine jewelry feel casual and approachable - especially for everyday wear. Expect light, minimal designs that are easy to style in daily routines. These aren’t just pieces you pull out for special occasions.
Most pieces are 14k gold or vermeil, so you don’t have to worry about breaking the bank. There are bracelets starting as low as a few hundred dollars. You get what you pay for, of course, as this is just a thin plating over a base metal. But that might not be a dealbreaker if you’re just after a basic piece that can take a beating, without you worrying about the damage.
The tradeoff is long-term value. These pieces look great and they’re comfortable, but you’re not going to end up owning a meaningful amount of gold with Mejuri.
Swarovski
Another great Tiffany and Co. alternative from the fashion industry. Swarovski is known for precision-cut crystal, high sparkle, and eye-catching designs that pop in pictures and in person. They’re statement pieces, much like Tiffany jewelry!
You’re not buying precious metals here, though. Most pieces are plated base metal built around crystal stones. That’s the point. Swarovski brings you shine and trend-forward style at a lower price than Tiffany and many of the other alternatives we’ve talked about today.
You’re not getting anything that holds meaningful resale value, but that’s not necessarily a dealbreaker. Swarovski can make sense if you’re shopping for a gift for someone who may not care about fine jewelry - they just want something simple they can accessorize with.
Bulgari
This brand brings a very different energy than Tiffany, with bold, architectural, and unmistakably Italian designs. Most Bulgari jewelry consists of thick gold, strong shapes, and colored gemstones. In other words, this Tiffany and Co. alternative can help you stand out.
Pieces feel intentional and heavy, especially in the Serpenti and B.zero1 collections. This is one of the top alternatives to Tiffany and Co. when you want serious presence and don’t mind paying for it.
Speaking of which, you should be prepared to pay a premium - mostly for the name, not necessarily the gold weight. Bulgari bracelets, for example, range from $3,000 to well over $20,000. These are made from 18k yellow gold, though.
Wrapping Up Our Tiffany and Co. Alternative Guide
We talked a lot about 14k vs 18k vs 24k gold in this Tiffany alternative guide, because it matters. It’s the difference between fashion jewelry and a real store of wealth.
When you want something flashy and affordable (or maybe not affordable, but from your favorite brand like Tiffany or Cartier), 14k and 18k gold are fine. But 24k gold jewelry is what you choose when you want a work of art that actually holds meaningful value long after you’ve bought it.
There’s a Tiffany and Co. alternative that fits your vibe either way. But as we wrap up our guide on the top alternatives to Tiffany and Co., we want to reiterate that you won’t find better price transparency and craftsmanship than Kuvera. Don’t overlap for a luxury brand name. Take a look at the Kuvera collection and see what catches your eye.